ACCOUNT SERVICE THAT’S ACCOUNTABLE
It’s all about planning, strategy, execution, and accountability. That’s the foundation for success and long-term relationships. We’ve had some clients for over 20 years. That’s unheard of in the automotive marketing business. But when your agency truly has your best interest at heart, you hold on to them. Our account team knows your business and they’re not afraid to suggest solutions that may seem unconventional. Let’s face it, if you wanted a “yes” agency, you’d do it yourself. You sell cars, that’s what you do. We help you sell more cars, that’s what we do.
REAL DIGITAL SOLUTIONS, NOT BUZZWORDS
When times change so does your marketing. The internet has ceased being referred to as the ‘new’ media and is now an integral part of customer engagement. Our digital team is able to formulate when, where, why and how to make the most of your budget. We have some of the best minds in the country working in our digital department. Let us show you how we can get more customers to your website and into one of your vehicles.
MEDIA STRATEGIES THAT CONNECT
Our media team digs deep to make sure your message reaches the target demographic and hits the frequency sweet-spot. It’s more of an art than it is a science. More than just numbers. We lay it all out in front of you. Where your message will run, when it will air and explain how the entire engagement (direct-mail, broadcast, newspaper, digital) ties together into one consistent, coherent BRAND-building media plan.
CREATIVE WITH A PURPOSE
The medium is nothing without the message. We aren’t here to win awards (although we have). We’re here to put your dealership foremost in the minds of the customer when they’re ready to buy. Messages that get the competition to say, “why didn’t we think of that?” Here are some examples of how we get your sales conversations started.
IN-HOUSE VIDEO/AUDIO PRODUCTION
From concept to completion, we do it all in-house. If you can think of it, we can produce it—every step of the way from that initial kernel of an idea through the post-editing process. Our motion graphic editors and writers work in sync to create explosive commercials that break through the clutter. In-house ensures better, faster, and lower cost production.
CENTERED ON DEVELOPING YOUR BUSINESS
Once we drive the increased phone and digital traffic to your dealership, we help optimize your response and appointment setting processes to convert more up’s to sales. BMG deploys our on-site BDC consultants to optimize start up, training, and management.
DIRECT MAIL THAT MOVES MOUNTAINS
The first measurable direct medium is sometimes the best. Our direct mail strategy uses this venerable tactic selectively to boost traffic. We create custom direct mail programs which employ not only your in-house database, but also your competition’s customer data. Our production capacity and volume allows us to produce direct mail efficiently, effectively, and inexpensively.