real customers, real results
BMG was approached by a local dealership caught in a unique predicament. Following restructuring of the factory’s DMAs, they were tasked with bringing in customers from an area they had no presence in. The problem? The factory would not support their digital campaigns.
Our digital team got to work quickly, developing a digital marketing proposal intended to promote brand awareness for the new territory. Digital display ads, dynamic carousel ads, vehicle listing ads, and a new programmatic video campaign were quickly greenlit.
Partnering with the GM and using the CRM, our creative team found previous customers who were eager to share their positive experiences. Requests for them to tell their stories were met with enthusiasm, and a testimonial-driven campaign was running less than a month later.
“Distributed via digital video, our customer-led testimonial campaign helped them crush their July 2026 sales goal by 25 units.”
A few months later, the results were in: a notable uptick in overall sales and a consistent growing presence in the new DMA. Not bad for a campaign that had been running for just over six months.
